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Digital Marketing Specialist

  • 401(k)
  • Health insurance

Posted January 2024

Are you interested in digital marketing? Want to grow your expertise, while learning from some of the best? Ready to dive into one of the most competitive verticals, while helping ordinary people take on massive corporations? Then you may be the perfect candidate for a position at Gibbs Law Group LLP, one of the “Titans of the Plaintiffs Bar.”

Our law firm represents regular people in high-stakes, high-profile mass action and class action litigation. We bring cases against the world’s largest corporations—such as banks, utilities, and car companies.

We offer a fast-paced and team-oriented atmosphere, where you will have an opportunity to meaningfully leverage and grow your marketing skills in a legal context, apply your adaptable skillset to solve problems, and help make justice more accessible to everyday people.

You will draft ad copy to inform people about legal issues we’re investigating, help brainstorm messaging and marketing strategy in potentially large cases, dial in the targeting of digital ad campaigns to achieve the best results, and review metrics and make recommendations as we iterate and improve our marketing approach on a daily basis.

We are looking for individuals who enjoy being challenged and who take pride in their work. An intense interest in communications or marketing is a must. Prior digital marketing experience is a plus, but if you are a dedicated learner with no prior experience, you should definitely apply. The learning cycle is quick, and you will have excellent mentors. At our firm, effort can quickly outpace experience.

You’ll Need to Have:

  • A commitment to the work we do
  • Strong interpersonal and teamwork skills
  • Attention to detail and analytical thinking
  • A genuine interest in blazing a new path at the intersection of law, marketing, and technology

You Will Learn (Prior experience a plus):

  • Search Engine Optimization (SEO): how to draft webpages that rank at the top of Google
  • Digital advertising: researching to help determine which platform will be most effective, drafting effective ad copy, evaluating and using metrics to iterate and improve on your ad copy
  • Salesforce: setting up dashboards to track the effectiveness of your marketing campaigns and to help team members follow up with people who contacted us
  • Email marketing: how to draft an effective email with a motivating call-to-action
  • Project Management: working with others on long-term projects with many moving pieces

This position is full time. The salary range is $23-40 per hour based on experience, plus benefits and discretionary bonus. GLG offers an excellent benefits package, including generous vacation and leave policies, fully employer‐paid employee health benefits and an employer-contributed 401(k) plan.

We are an Equal Opportunity Employer. Ensuring a diverse and inclusive workplace where we learn from each other is core to our firm’s values. We welcome people of different backgrounds, experiences, abilities, and perspectives. And we’re committed to anti-racism.
GLG staff currently work primarily remotely; however, staff should be prepared and available to provide in-person services as needed.
For consideration, please email a resume and cover letter. We will not consider you without a cover letter.

Job Category: Digital Marketing Specialist
Job Type: Freelance
Job Location: Canada

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